Everyday More people are joining to İnstagram and some of them are becoming content creators. So the game on İnstagram is getting harder as in other Social Media Platforms. People have limited time to spend on Social media and there are lots of people who are trying to gain attention of those people. But people can’t give time to all of them. So they choose the ones they most like, learn or have fun by following. And we are in a race to reach more people. As a first step we should prepare our profile. When you invite neighbors for a dinner but you don’t have anything to eat, what is the deal right? When people come, visit your profile they should have some reason to click that follow button. For that you should choose your niche. And create 2-3 reels related to that niche and with each-other. And 2-3 pictures of yourself in an ambiance related to your niche.
A picture of you holding a pan and making some fire show (İf your niche is foods / cooking / or just pans)
If you uploaded those 5-6 pictures and reels, good. Now you have a niche that you can show people and you have some content that will attract them and make them follow.
After setting up your profile, the next step is to write SEO-optimized descriptions for your content. While we will cover this topic in detail later, it’s important to highlight its significance. Descriptions play a crucial role in making your content discoverable and attracting the right audience. Utilize professional tools, AI assistance, and platforms like Google Trends to identify relevant keywords that align with your niche. Watching a detailed tutorial video can provide you with further guidance on optimizing your descriptions effectively.
Remember, descriptions are often even more important than the content itself. If people can’t find your content, its quality becomes irrelevant. Think of it as performing in an empty theater. Before the show, you need to market it and bring people in. This is where your bio comes into play. While no one cares if you like dogs or live in a small town, your biography should be related to your niche. It should include general keywords about your niche to enhance its searchability. You can apply the same optimization method used for your content descriptions to your bio.
These are the two examples of SEO optimized and niche related bios with keywords.
So another important thing is your profile picture should reflect your account’s general frame. If it is fun, formal, helpful, informational, political or else. For example first profile you see above has a funny profile picture. And the one below it looks more formal with skyscrapers in background like an engineer. You can get some ideas about the accounts when you see those profile pictures. No one would follow someone with a trash profile picture if that person isn’t already well known / Public figure. I have a video about perfect profile picture I highly recommend you to check it.
Step 2: Be Consistent, Make A Schedule! Get That Calendar!!!
Step 2.1: Consistency
Consistency is key to maintaining an engaged and growing audience on Instagram. Create a content schedule or calendar that outlines when and what type of content you will post. Consistency helps your followers know what to expect from your account and builds anticipation for your future posts. Determine how often you can create and publish content without sacrificing quality. Whether it’s daily, every other day, or weekly, establish a schedule that works for you and stick to it.
In addition to posting consistently, consider the types of content you will share. Experiment with various formats such as photos, videos, carousels, or live sessions to keep your content fresh and engaging. Find a balance between educational, entertaining, and informative content that aligns with your niche and resonates with your audience. Remember to monitor the engagement and feedback you receive to better understand what types of content perform well and adapt your strategy accordingly.
You also should follow your competitors. Check what they are doing, how they are doing, compare your contents with them. Get inspired from them and try to inspire them. I will share some links that can help you for content research and quality control. Also some practical tools to stay up with trends at the end of this text.
//link to them
When it comes to Instagram, captions are an essential element of your content. A well-crafted caption can capture your audience’s attention, evoke emotions, provide context, and encourage engagement. Here are some tips to write engaging captions:
Know your audience: Understand who your target audience is and tailor your captions to resonate with them. Consider their preferences, interests, and demographics to craft captions that appeal to their specific needs and desires.
Be concise and compelling: Instagram captions have a character limit, so make every word count. Grab your audience’s attention from the beginning and deliver your message concisely. Use compelling language, storytelling techniques, or thought-provoking questions to captivate your readers.
Add value and context: Use captions to provide additional information, insights, or tips related to your content. Share interesting facts, personal anecdotes, or behind-the-scenes details to give your audience a deeper connection to your brand and content.
Incorporate relevant hashtags: Research and include relevant hashtags in your captions to increase the discoverability of your content. Hashtags help categorize your posts and make them visible to users searching for specific topics or interests. However, avoid using too many hashtags to maintain a clean and professional appearance.
Encourage engagement: Encourage your audience to engage with your content by asking questions, inviting them to share their opinions, or requesting their feedback. Engaging captions foster conversations and strengthen the relationship between you and your followers.
Use emojis and formatting: Emojis can add personality and visual appeal to your captions. Consider using emojis strategically to enhance the tone or convey emotions. Additionally, formatting options like line breaks or spacing can make your captions more readable and visually appealing.
Call to action: End your captions with a clear call to action. Encourage your followers to like, comment, share, or save your post. Directing your audience’s actions increases engagement and helps your content reach a broader audience.
Remember to review and edit your captions before publishing to ensure clarity, accuracy, and alignment with your brand voice. Experiment with different caption styles, lengths, and tones to find what resonates best with your audience.
Step 3: Engage with Your Audience
Building a successful Instagram presence goes beyond just posting content. Actively engaging with your audience is crucial for fostering a community and building relationships. Here are some ways to engage with your audience:
3.1 Respond to comments:
Take the time to respond to comments on your posts. Reply to questions, acknowledge compliments, and engage in meaningful conversations with your followers. Show that you value their input and appreciate their engagement.
3.2 Like and comment on other accounts:
Interact with accounts in your niche or relevant communities by liking and leaving thoughtful comments on their posts. This helps to increase your visibility, attract new followers, and build connections with other content creators.
3.3 Follow and engage with your followers:
Show support for your followers by following them back, liking their posts, and leaving genuine comments. Engage with their content and build a sense of community. This reciprocal interaction strengthens the bond between you and your audience.
3.4 Utilize Instagram Stories and features:
Make use of Instagram Stories to share behind-the-scenes moments, exclusive content, polls, quizzes, and interactive features. Stories provide a more informal and authentic way to connect with your audience and encourage direct engagement.
3.5 Collaborate with others:
Collaborating with other content creators or influencers in your niche can expand your reach and introduce your account to a new audience. Partner on projects, cross-promote each other’s content, or participate in joint live sessions to leverage each other’s followers.
Remember, building a strong presence on Instagram takes time and effort. Consistency, high-quality content, and genuine engagement are key factors in growing your following and establishing a loyal community.
Read Here!!! Very Important:
I was going to write a lot more. SMM (Social Media Management) is an ocean and what I gave you is not even a drop of it. There are many analyzing techniques like posting time analysis, branding and sponsor relations, building communities, professional dashboard and analytics, advertising etc. I can make a list that covers the whole World right. But I guess if you read this text you are just starting and you are just about to take that first step. I don’t want to confuse you with more technical information. We can dive into them in the next posts. This will be a series. If you are certain about taking this first step you can write us in the comments so that we know we should keep writing this series. And as a beginner I just suggest you to start!!!!
Nothing else. You should check helpful links I gave you and watch the tutorial video to understand better. But knowing all is nothing when you consider with making the first move. Beginning is half of completing. In our situation there is no end. You have to improve yourself till grave and post regularly at least for the 7 years from now. Hope you start today!